Film about “Cleopatra” Essay

Cleopatra is depicted as a strikingly beautiful. loyal but manipulative enchantress. seeping muliebrity as she seduces the two most powerful work forces in Egypt. Marc Antony and Julius Caesar. A inquiry this raises is. was she an insecure Queen who felt that she needed a more powerful adult male to assist procure her topographic point on the throne of her darling Egypt. instead than lose it to one of them? As shown in the 2005 Television production ‘Rome’ Cleopatra is seen desiring to acquire pregnant by Caesar to procure her place. but in the terminal she didn’t have any scruples if person else fathered the kid. she would go through it off as Caesar’s. Cleopatra is shown on movie as an about lovingness being and an intelligent adult female. In the 1934 production. Cleopatra tells Antony as she kisses his manus â€Å"I am no longer Queen. I am a adult female. † This suggests that in that peculiar minute. she is leting her emotions to govern. possibly even traveling as far to state that as a Queen she is rather a stony and difficult character. but as an ordinary adult female. she is leting herself to love. In the 1963 movie. Cleopatra speaks of â€Å"One World. one state. life in peace. † This once more shows her caring nature that she wants the universe to populate in harmoniousness. In existent life. this could be a instead obvious mention to the UN and halting war. Again. in the 1963 production. a instead sexist comment is made about Cleopatra â€Å"If she wasn’t a adult female. one might believe she’s an mind. † This Roman word picture shows Cleopatra to be a clever and smart Queen. but as she i s female. she is non given full recognition. In most Television and movie productions of Cleopatra. she is seen as a beautiful ‘Goddess’ with tonss of make up and dressed in excessive costumes and jewelry to demo her wealth. This portraiture of her makes her look about high care and authoritative. However. the Roman coins. which reveal her portrayal. decipher Cleopatra as less of a beauty but about beldams like. As these coins are the lone piece of history that show what Cleopatra may hold looked like. I think it is a instance that this is one word picture that has been glamorised by Television and movie. Throughout the old ages as assorted productions have been filmed. the actresses playing Cleopatra have changed in visual aspect e. g. their ethnicity. which may demo a alteration in how society sees her. This shows how the universe has changed by leting more cultural groups into the universe of moving. Television and movie seem to develop the word pictures of Cleopatra to suit in with the universe in which we live at the clip of which the production was made. It would look that the Roman word pictures of Cleopatra seem accurate in footings of her character. wealth and excessive life style but non her expressions. as this is the lone incompatibility against the historical artifacts we have. As clip and society alteration. we may ne'er cognize the true individuality of Cleopatra.

Research questionnaires Essay

The ways in which the experiments presented above differ is in regard to the setting in which they are conducted. Some are laboratory experiments that take place in a setting created by researchers, and others such as field experiments are conducted in a participants natural setting. Additional ways for communication researchers to conduct there studies would be research questionnaires which ask participants to write their answers to questions researchers pose and panel studies which are surveys in which responses from the same people are obtained to learn how their beliefs, attitudes, and/or behaviors change. There are particular strengths and weaknesses of each type of experiment done. Panel studies for instance allow, â€Å"researchers to be more confident about attributing patterns of cause in effect in survey data,† (Dominick 415) and they are more reliable. Another strength of the panel study is the benefit of, â€Å"longitudinal observation of the individual through time,† (http://en.wikipedia.org/wiki/Panel_study), and the compilation of information at a nice pace makes the withdraw inaccuracies condensed. On the weakness side of these studies, panel members cannot be replaced, so panel studies are threatened by participant morality which means that there are potential problems due to the loss of respondents. Such a substantial loss of respondents can compromise the results of the study. Other weaknesses include that, â€Å"panel †¦ {studies} are expensive to conduct, are sensitive to attrition and take a long time to generate useful data,† (http://en.wikipedia.org/wiki/Panel_study). Another way communication researcher’s conduct a study is by using a questionnaire. Researchers using questionnaires communicate via written messages and usually do not converse with respondents. There are many strength’s of questionnaires; one would be that they are not very expensive. This type of research reaches large audiences and allows them to respond at their convenience. They require fewer personnel and can be administered consistently by different researchers, since the same written form, asking the same questions, may be used in exactly the same way time after time. Questionnaires minimize potential influence of outside events as all people receive questionnaires at the same time. They also increase respondent’s  anonymity and increase accuracy of data because respondents record their own data. Nevertheless, such unvarying replies might aggravate researchers. Questionnaires are also restricted by the fact that respondents are required to read the que stions and respond to them. Therefore, for some demographic groups, conducting a survey by questionnaire may not be realistic. An additional way for communication researchers to conduct investigating is by laboratory experiments. A laboratory setting allows researchers to, â€Å"Manipulate independent variables,† (Hocking 206-207), easily, randomly assign research participants to conditions, control for the effects of unrelated influences, and measure participant’s behavior cleanly, especially there communication behavior. Laboratory experiments help researchers conduct highly controlled full experiments. Lab experiments â€Å"are useful because they help establish causality,† (Dominick 416). Laboratory experiments allow researchers to exercise high control, but often, â€Å"they can minimize external validity,† (Hocking 204), because participants may respond differently in laboratories than in natural settings. The last communication tool researcher’s use is field experiments. Field experiments cannot randomly assign research participants to conditions or manipulate variables as can a laboratory experiment. But they can conduct full experiments. This means that that communication researchers can conduct there experiment in a natural setting, â€Å"which maximizes external validity,† (Hocking 206). Field experiments can also establish causality as do laboratory experiments. Wrapping up, the quality of experimental research is determined not by where it takes place, but the amount of control researcher’s exercise. Whether laboratory, field, panel or questionnaires, communication researchers, â€Å"exercise high control when they are able to manipulate independent variables,† (Hocking 211), randomly assign participants to create equivalent conditions and control for the effects of extraneous influences. Bibliography Dominick, Joseph R. The Dynamics of Mass Communication. 9th ed. New York: McGraw-Hill Companies, Inc., 2005. 393-437. Hocking, John E., John W. Stacks, and Steven T. McDermott. Communication Research. 3rd Ed. New York: Allyn & Bacon, 2002. 200-215. â€Å"Panel Study.† Wikipedia.Org. Aug. 2006. 30 Dec. 2006 .

Adolf Hitler and Japanese Canadians War

WWII ESSAY TOPICS Please Note: You need to form an historical research question for your topic. The answer to your question is your thesis statement 1. How and why was Germany allowed to annex Austria and the Sudetenland? Was there any justification for Britain and France’s policy of appeasement? 2. Discuss the role that Italy played in World War II. How did the nation become involved in the conflict? How did its participation affect the direction of the war and Germany’s fortunes? 3. Discuss the issues surrounding the United States’ decision to use atomic bombs against Japan.What motives were behind this action, and what arguments have been made against it? 4. Explain how the situation in Europe immediately following the fall of Germany led directly to the Cold War. In your opinion, should the Western Allies have acted to oppose Soviet domination of Eastern Europe? 5. Consider the role of technology during World War II. Did it fundamentally affect the outcome of the war? If so, how? If not, why not? 6. Compare the roles of Germany and Japan during World War II. Generally speaking, were their aggressions fundamentally similar or fundamentally different? . Explain Germany’s mistakes in Russia and the ways in which they affected the outcome of the war. 8. Why did the British government give in to German demands regarding Czechoslovakia in 1938, but took a relatively firmer stand over Poland in 1939? 9. Compare Soviet and British policies toward Poland between 1943 and 1945, focusing on both aims and outcomes. 10. Did the nature of German rearmament between 1935 and 1939 support the view that Hitler was planning for a Blitzkrieg war? 11. Asses and explain whether the internment of Japanese Canadians justified during World War Two? 2. Discuss the major differences between how the allies treated Germany after World War Two with World War One and how it may have been better. 13. Compare the strategic significance of the Battle of Stalingra d and the Battle of Britain. 14. Discuss Blittzkrieg and the importance of this tactic during World War Two. 15. Assess and explain the role of women during WWII and compare them to WWI. 16. The Second World War had consequences for European society and the world at large that were every bit as profound as the changes wrought by World War I.Assess these consequences as they became evident in 1945 as the war ended as well as for the years following from the standpoint of physical losses (casualties, refugees, infrastructure, etc. ) as well as the political and territorial settlements in Europe and the world at large. 17. To what extent were the German’s people responsible for Hitler/ Holocaust. 18. Compare WWI to WWII, identifying similarities in the causes, development, and outcomes of the wars. Other topics to consider Appeasement (WLM King) IsolationismThe Treaty of Versailles The League of Nations (failure of) Dieppe D-Day (Juno Beach) Liberation of Holland Dunkirk (evacua tion of) Battle of Britain Battle of the Atlantic Role of Technology / Canadian war production Anti-Semitism in Canada Internment of Japanese Canadians War on the homefront – War production / Changing role of women TOPIC LIST Blitzkreig The Battle of the Atlantic Women's Royal Canadian Naval Service (Wrens) Lebensraum The Brtsh Commonwealth Air Training Plan Canadian Women’s Auxiliary AirforceOccupation of the Rhineland Camp X The Munich Pact Cdn Women’s Army Corps D-Day The Nazi-Soviet Non Aggression Pact The Battle for Normandy Canadian War Brides Dunkirk Treaty of Versailles The Royal Cdn Air Force Wm. L. Mackenzie King War on the Homefront War Propaganda The Home Front General Guy Simonds Canada and the Italian Campaign Conscription The Scheldt Estuary The Internment of Japanese Canadians Liberation of the Netherlands Canada and Hong Kong Juno Beach The Battle of the Atlantic VE Day Dieppe Verrieres Ridge

How did changes in technology affect the conduct of warfare in the Essay - 1

How did changes in technology affect the conduct of warfare in the ancient world - Essay Example Battles were primarily fought for two reasons that include defense and expansion. Egyptians had to face invasions from their neighboring dominions, while for Greeks; Persian Empire was their major threat. Raising armies and developing state of the art weaponry was essential for the survival of both the empires. The changes in the technology paved the way to glory for both the empires in their respected periods of history. The main emphasis of this discussion will be on the technological analysis of the empires from the ancient world. The New Kingdom of Egypt and the Classical Ages of Greek Empire will be discussed here in detail. It was the Seventeenth Dynasty that brought an end to the rule of Hyksos, and paved the way for the Egyptians to take charge of the land. Once the center was under the control of the Egyptians, the era of the New Kingdom commenced. Three dynasties ruled Egypt during this phase of the Ancient Egypt; they include the Eighteenth Dynasty, the Nineteenth Dynasty and the Twentieth Dynasty (McDermott, 2004). Until the Second Intermediate Period, there was no organized army of the Egyptians. During the times of war, the governors of the states were ordered by the kings to arrange men for the battle. The New Kingdom of Egypt was the era of reconstruction, innovation and expansion. During this period the Egyptian Kingdom attained its maximum size (Shaw, 1991). It was economically more stable considering the commerce and trade that brought in gold and ivory in return of the agricultural produce. Unlike, the Middle Kingdom, the New Kingdom did not focused on the common man, however, during this period the social order was kept intact. Pharaohs were once again the center of all attention, and a major chunk of man power was assigned to build new pyramids, and burial places for the kings (Healy, 1992). The reign of Hyksos over the deltas of Nile taught Egyptians a number of things. Their rule in the region inspired the future

Summaries Essay Example | Topics and Well Written Essays - 1000 words - 1

Summaries - Essay Example More needs to be done to protect their interests, for instance the horn of the rhinoceros is sold for a lot of money and the poachers lay a trap to capture the animals and then they mercilessly kill the rhinoceros by removing the horn from the body, the horn is then sold by the poachers but it also takes the live away of a rhinoceros. Several animals are being targeted and the author is quite displeased about the same, this must be put an end to because it is going to take several more lives away and it will also affect the food chain if nothing is done about it. Circle games level 2 is an intriguing book, it sheds light upon new techniques with the help of which one can learn English and it is quite an intriguing book, it is especially good for those who are just starting out to learn English. It is at an elementary level, the specialty of the book is that it comes with audio Compact discs which makes learning English much easier, this is a great initiative to add compact discs with the book because learning becomes so much easier when there are discs with the book. There are interesting games for the learners so that they can learn the language easily, this is again a good initiative, it has seven levels and it also keeps the learners motivated all the time. There is always that curiosity to get to the next level and in the process the learners learn more and more new things so the whole process of learning is facilitated. Kong the eighth wonder of the world is quite an intriguing book and It gets the readers hooked completely, it revolves around struggling actors trying to make a quick buck and it also involves a film maker who wants to make a big impression but they are out of work and most importantly out of ideas but it all takes a turn when they see Kong. Kong is arguably the most important character in the book, the ending is great when Kong saves Ann, she also gets emotionally attached to Kong which is really good to see in the book, it

Last Assignment Example | Topics and Well Written Essays - 1500 words

Last - Assignment Example This type of media is one where by the audience actively participate in gathering, passing and analyzing information. Their source and power derived from many people participating by contributing towards the media. Some examples of participatory media are YouTube, wiki, blogs, social sites and music or photos sharing Medias (Burgess & Harley, 2013). 3. Is peer to peer sharing of digital material illegal? Why or why not? Peer to peer sharing becomes illegal when copyrighted information shared without consent of the owner. Risks in sharing these materials may include, if you share protected materials by laws, one might download a virus or enhance a security breach. Violation of these rules has their consequences (University of Washington, 2010). 4. Name three societal impacts resulting from increase of digital media. Increase of digital media have changed the way people converse, study, and spend their free time. There has been increase in internet obsessions and many other cybercrimes through the internet. Digital media has also enhanced interconnectivity between people within various regions through social media and mobile phones easily (Healey, 2011). 5. What is the difference between usability and accessibility? Give an example of each. Usability refers to the friendliness, efficiency, and satisfaction of the user and how easy for one to remember how to use something. Example of a website, it should have visible navigations, which users are familiar with and followed with ease. Accessibility is an attribute in which everyone including the disabled can use, understand, and perceive the media with ease. Example is the use of audio, speech recognition, visual to cater for all types of people (Mifsud, 2011). Part 2: ESSAY ITEMS Answer ALL QUESTIONS in this section. Each response must be at least 200 words in length and must follow APA guidelines. Type your responses immediately below the questions. All responses must be supported by reference to the literature an d references must be APA formatted. 1. What is Web Technology? Define and provide two examples of web technology and where it has been implemented. Web technologies used in the web to create an interface for the interaction between servers and clients in through the internet. Some of these technologies include HTML, CSS, JavaScript, and XML. Many other emerging technologies that ease the way clients interact with information and other clients through the internet. HTML is an abbreviation for hypertext mark-up language, which is a language that enhances the production of material on the internet. Browsers interpret these HTML codes to visible information when viewed through the web. Cascading style sheets (CSS) is a styling language that defines layout of HTML documents. CSS covers all layout attributes in a website that HTML does. CSS provides web designers with all layout styles in the web and supported by most web browsers. Use of both CSS and HTML makes the content separate from the styling and this makes maintenance of websites easy and faster. Benefits of CSS that HTML are that, with CSS one can many documents layout is controllable from one style sheet and a more detailed layout control. In addition, different designs of materials are different with many advanced techniques. CSS and HTML are the basics of any website in that; all websites designed use these two web technologies (Bangia, 2006). 2. How has digitization changed the manner in which society consumes information? Digitization has brought about many changes

Disposition of Toxic Drugs and Chemicals Lab Report

Disposition of Toxic Drugs and Chemicals - Lab Report Example The evidence is processed and note taking is performed during serology analysis as this is the first time the evidence is unwrapped in the laboratory. It is the responsibility of the serologists for documenting the type, quality and packaging of the evidence that is received in the laboratory. The serological methods adopted for the Forensic serology examination are straightforward. The identification of biological fluids is performed using presumptive and confirmatory testing. The presumptive encompass sensitive and specific test of the bodily fluid. It narrows the areas to be focused on. It provides the possibility of presence of bodily fluid in the specimen. This may result in false positives and therefore confirmatory tests are performed specific to the bodily fluid (Gefrides, L). Semen is a bodily fluid produced by male individual for fertilization. In the forensic study the semen is simplified in two components: seminal fluid and spermatozoa. Seminal fluid is rich in amino acid s, sugars, salts, ions and other organic and inorganic materials elaborated as a heterogeneous gelatinous mass contributed by seminal vesicles, the prostate gland and Cowper’s glands. Spermatozoa refors to â€Å"sperms†, the male gametes or sex cells produced in the testis. It is evident that all men do not produce spermatozoa, especially those who have had a vasectomy, birth defects or as a result of some diseases, the seminal fluid will either not contain spermatozoa or contain very few. Body fluids like blood, saliva, urine.... It is imperative that the time between the assault and the examination can be a critical factor in the accurate diagnosis of bodily fluids because longer the time span more will be the loss of the evidence (Gefrides, L). The evidence is processed and note taking is performed during serology analysis as this is the first time the evidence is unwrapped in the laboratory. It is the responsibility of the serologists for documenting the type, quality and packaging of the evidence that is received in the laboratory. The serological methods adopted for the Forensic serology examination are straightforward. The identification of biological fluids is performed using presumptive and confirmatory testing. The presumptive encompass sensitive and specific test of the bodily fluid. It narrows the areas to be focused on. It provides the possibility of presence of bodily fluid in the specimen. This may result in false positives and therefore confirmatory tests are performed specific to the bodily fl uid (Gefrides, L). Semen is a bodily fluid produced by male individual for fertilization. In the forensic study the semen is simplified in two components: seminal fluid and spermatozoa. Seminal fluid is rich in amino acids, sugars, salts, ions and other organic and inorganic materials elaborated as a heterogeneous gelatinous mass contributed by seminal vesicles, the prostate gland and Cowper's glands. Spermatozoa refors to "sperms", the male gametes or sex cells produced in the testis. It is evident that all men do not produce spermatozoa, especially those who have had a vasectomy, birth defects or as a result of some diseases, the seminal fluid will either not contain spermatozoa or contain very few. It is therefore imperative to forensically examine the

Fashion Journalism, reporting in high-heels Essay

Fashion Journalism, reporting in high-heels - Essay Example The essay "Fashion Journalism, reporting in high-heels" concerns the fashion journalism. Under more frequently than not deal with "trends" and "tendencies" that are personal, and in attachment with some tenuous attachment with the details, the expression "journalism" is employed as a nickname, but does not convey general procedural and ethical facets of expert journalism. Work Fashion journalist can be rather varied. Typical work encompasses composing or revising items, or to aid in the design and mode of the Fashion shoot. Fashion journalist normally expends much time revising and / or carrying out interviews, and it is very significant that she or he has good associates with people in the Fashion business, encompassing designers, photographers, public relations and technicians. This study examines the connection between Fashion in newspapers and Fashion coverage and the UK displays that such coverage in the huge most developed by the PR, to the span, that there is little unaligned journalism Fashion actually does exist. Despite the detail that the presented review of report causes sharp to the expanding leverage of PR on the content of the media, the connection between journalism and Fashion stayed attention and unstudied. However, the amount of Fashion content in the newspapers of Great Britain has expanded considerably over the past two decades, and actually retains an important amount of space, far after the Fashion sheets and supplements. Fashion journalists, on the other side will stay at a grade. ... More Media = More Potential Fashion journalism is no longer concentrated on composing characteristics for newspapers and magazines, but now encompasses a kind of functions. In supplement to composing and revising, you are open for the design of photo shoots, public relatives, study, meetings and design. Numbers of media have furthermore expanded after just composing for publish, to online magazines, websites, TV and blogs. Even with added choices, Fashion journalism is more comparable in the vocation application and takes many of exercise. Bivins, T. H But if you're eager to put in an hour of hard work and little free work, you can absolutely make your way to the top. Nature of the target audience    Fashion journalist, a journalist and professional investigator, who aim on tendencies in the quickly increasing Fashion industry. Depending on their location of work, the work may have distinct responsibilities. Hines, et al. Some journalists spend most of their time in the agency, bro wsing the Internet assets, and carrying out phone and internet note interviews. It is significant to Fashion journalist to have very good connection abilities and proficiency to supply intriguing data for a broad audience through phrases and pictures. The Art of Fashion Journalism Reporting on the topic "Financial Times Fashion reviewer Vanessa Friedman notifies me; influential detractor of Fashion International Herald Tribune acquiesces, noting that newspaper journalism is no distinct from any other kind of journalism. Writing about Fashion counts on the exact inquiry on one edge of Fashion - apparel, accessories, luxury pieces, but on the other hand, the Fashion business in a market economy. Clothing has a communal function, as Miles, Steven recalls me: "Clothes manage not

EU Law on SGEIs Essay Example | Topics and Well Written Essays - 3750 words

EU Law on SGEIs - Essay Example It is evidently clear from the discussion that Article 106(2) TFEU was a provision that allows regulatory measures that derogate from Treaty rules that invoke it by necessity to enable undertakings that are entrusted with services of SGEIs that fulfill their obligations. SGEI is a constitutional concept in EU law where it is subject to articles of Article 14 of TFEU, and it is subject to the Protocol of SGEIs. SGEI is considered as services that allow balancing of the EU market integration in pursuit of legitimate national policies that are associated with public services. It can also be considered as a political concept where its legal interpretation becomes sensitive. SGEI cannot be contrived to be a narrow concept of the EU competition law that is understood as a public service concept that involves public authorities, undertakings, and public service obligations. CJEU understanding of SGEI in its EU concept is regarded from the Hirschman’s theory that talks of exit, voice, and its background in case law. It exits from market rules in EU for purposes of public services and identifying SGEI voice that has enabled it to the Treaties. CJEU notions of public service obligations and tasks are regarded as using the Treaty SGEI laws effectively without showing their political use in the Institution of Europe and all signatories. SGEI competence lays with members states, therefore, implementation and funding depend on them. Obligations of public service refer to services of a certain kind that benefit certain services for the benefit of consumers and companies. Such obligations include commercial and nonprofit services with service producers where the public authorities that are entrusted with public service obligations. Services that are beneficial and are of public benefit are regulated as service for the public with obligations. Member states impose public services obligations that are enforced and fulfilled by the private and public companies and this est ablishes the difference provided by such public authorities. If the service is for economic general interest application of Community law is applied by, member states as the competition rules and state aid rules and rules of public procurement.

Homework Coursework Example | Topics and Well Written Essays - 250 words - 4

Homework - Coursework Example They were silver backers. On the other hand, the supporters of gold argued that gold entailed only honest money. The fight for free silver led to political realignment giving birth to the Greenback Labor Party, a coalition of farmers and urban wage workers. In 1878, fourteen members of the party were elected to the congress. The congress ratified the Silver purchase Act, which demanded that the government purchases silver and issue certificates. The silver fight divided the country under President Grover Cleveland in 1890. Voters of the late 19th century were highly partisan and participated passionately in elections than today. There were high voter turnout and party loyalty. High turnout can be attributed to the rewards that were given to party supporters and loyalist in terms of state jobs. The electorates are seemingly more apathetic today because they feel that their votes are of less importance and have no direct influence on political outcomes. After elections, politicians act on their own ways contrary to what the electorates may desire, which makes electorates to become less interested in the election process

Attendance Monitoring System Essay Example for Free

Attendance Monitoring System Essay The system tracks the performance of employees regarding their attendance on a daily basis. 1. 2 System Overview Attendance Monitoring System provides a foolproof solution using fingerprint authentication with the use of a Barcode Scanner for input and affiliated with payroll ystem and human resource development system and provides efficient reports of the company.. The system records details such as arrival and departure of employees besides monitoring their attendance on a daily basis. 1. 2. 1 System Description Attendance Monitoring System takes input in a barcode scanner to collect and process data. Attendance monitoring system will provide the needed data for the payroll system for the deductions of the employee to be process. It provides reports of the DTR, the absences, and the leave of the employee. 1. 2. 2 System Organization Attendance Monitoring System has a barcode scanner that takes the input of the employee in barcode id. The system will monitor the daily, monthly, yearly record of the employees absences, leaves, and DTR. It computes for the late of the employee for the deductions. 1. 3 Project References http://www. digitscorp. com/insight/attendance-and-time-monitoring-system. html   http://www. bioenable. co. in/fingerprints_software_development_kit. htm   http:// www. aryah. net/TAMS. htm 1. 4 Glossary Provide a glossary of all terms and abbreviations used in the manual. If it is several pages in length, it may be placed in an appendix. 2 MANAGEMENT OVERVIEW The subsequent sections provide a brief description of the implementation and major tasks involved in this section. 2. 1 Description of Implementation This section provides a brief description of the system and the planned deployment, installation, and implementation approach. * The Attendance Monitoring System will be implemented along together with the Human Resource Development Information System and Payroll System, in which it can operate as a single software. 2. 2 Points of Contact In this section, identify the System Proponent, the name of the responsible organization(s), and titles and telephone numbers of the staff who serve as points of contact for the system implementation. These points of contact could include the Project Manager. Program Manager, Security Manager. Database Administrator, Configuration Management Manager, or other managers with responsibilities relating to the system implementation. The site implementation representative for each field managers and staff with whom the implementation must be coordinated. 2. 3 Major Tasks This section provides a brief description of each major task required for the implementation of the system. Add as many subsections as necessary to this section to describe all the major tasks adequately. The tasks described in this section are not site-specific, but generic or overall project tasks that are required to install hardware and software, prepare data, and verify the system. Include the following information for the description of each major task, if appropriate: What the task will accomplish   Resources required to accomplish the task Key person(s) responsible for the task Criteria for successful completion of the task   Examples of major tasks are the following:   Providing overall planning and coordination for the implementation   Providing appropriate training for personnel   Ensuring that all manuals applicable to the implementation effort are available when neededProviding all needed technical assistance Scheduling any special computer processing required for the implementation   Performing site surveys before implementation Ensuring that all prerequisites have been fulfilled before the implementation date Providing personnel for the implementation team Acquiring special hardware or software Performing data conversion before loading data into the systemPreparing site facilities for implementation 2. 4 Implementation Schedule In this section, provide a schedule of activities to be accomplished during implementation. Show the required tasks (described in Section 2. 3, Major Tasks) in chronological order, with the beginning and end dates of each task. 2. 5Security If appropriate for the system to be implemented, include an overview of the system security features and requirements during the implementation. 2. 5. 1 System Security Features In this section, provide an overview and discussion of the security features that will be associated with the system when it is implemented. It should include the primary security features associated with the system hardware and software. Security and protection of sensitive bureau data and information should be discussed, if applicable. Reference the sections of previous deliverables that address system security issues, if appropriate. 2. 5. 2Security During Implementation This section addresses security issues specifically related to the implementation effort, if any. For example, if LAN servers or workstations will he installed at a site ith sensitive data preloaded on non-removable hard disk drives, address how security would be provided for the data on these devices during shipping, transport, and installation because theft of the devices could compromise the sensitive data.

Patterns of Urban Growth and Development Essay Example for Free

Patterns of Urban Growth and Development Essay The growth and development of urban has consistently grown globally. This is as a result of human factor and environmental influence. Growth and development is the change to a better state compared to former state. Urbanization has increased mostly in poor countries compared to developed countries. In both poor and rich countries, there are different factors that contribute to either to growth or dominate the growth of the urban areas. Urbanization is there fore, the spreading of a city and its suburbs over the rural areas at the fringe of an urban area. Patterns of urban growth and development Industrialization is one of the factors that have contributed to urbanization. This changes the nature of economic production of any country. In both rich and poor countries, each potion of land id devoted to a certain use i. e. commercial, industrial and residential areas are separated. The sensing of growth is by allocating land to different uses. In other words large tracts of land are devoted a single use and are separated from one another by none used fields, roads or rail lines, or other barriers. This results to separation from where people go to work and where they do their shopping. Urbanization in rich countries consumes much more land compared to poor countries, on the other hand urbanization in poor countries seem to consume more land due to construction of single family homes compared to apartments build in developed countries. In rich countries more land is required to build parking because of the increasing number of automobiles compared to poor countries. The impact of low density development in poor countries where many communities are less developed or urbanized land is increasing at a faster rate than the population. The critics that arise in urban development in rich countries are health and environmental issues. Urban growth has been associated with some negative environmental and public health matters. The primary cause of these negative outcomes is that urbanization leads to people having to depend on the automobile because it will be a greater distance to travel and people will not be able to walk or ride their bicycles to their destinations. Vehicle ownership has become widespread in the rich countries, health officers recommend health benefits of suburbs due to soot and industrial fumes in the city center. However, air in modern suburbs is not necessarily cleaner than air in urban neighborhoods. In fact, the most polluted air is on crowded highways, where people in suburbs tend to spend more time. On average, suburban residents generate pollution and carbon emissions than the urban counterparts because of the higher number of driving. Urbanization in rich countries is partly responsible for the decline in socialization. Close neighborhoods can contribute to casual social interactions among neighbors, while low-density urbanization creates barriers to interaction. Urbanization tends to replace public spaces such as parks with private spaces such as fenced-in backyards. Residents of urbanized neighborhoods rarely walk for transportation, which reduces opportunities for face-to-face contact with neighbors. There is also a much concern over the housing in growth pattern in both rich and poor countries. In rich countries housing are quite expensive due to demand compared to poor countries, the housing has become a scarce commodity in most developed countries, the housing affordability compared to earning is much high. In poor countries cheaper housing is available due to reduced number of urbanization and demand Suburbs are blamed in rich countries for what they see as homogeneity of society and culture, leading to urbanization of suburb developments of people with similar race and background. (Stein, 1993). Conclusion Growth pattern in both the poor and the rich countries face similar challenges in most cases. Environmental hazards are more prone to developed countries compared to poor countries due to industrialization. Housing is come scarce in rich countries than in poor countries for more people work in urban areas where industrialization is more prone than in poor countries where most people lives in rural areas. References Stein, J. (1993). Growth Management: The planning challenge of the 1990’s. Sage Publications.

Sexual Politics Kate Millet (1970)

Sexual Politics Kate Millet (1970) Sexual Politics Kate Millet (1970) Summary of document This article enables the reader to understand the difficulties of gaining equal rights and respect which women faced during the second wave of feminism (1970s). Though it can be possible for females to appear to have a higher class to some men due to the economic, social and educational purposes (Millet, 1970, p36). The writer suggests that the castelike status of a female within patriarchy is most liable for confusion (Millet, 1970, p36). This is due to the writer suggesting a two-tier caste system which meant despite some females may be born into a higher class then some males, it meant that due to the domination of sexual status, patriarchy society has been formed. There are two examples from the text which backs up the point that the writer was making. These are: a black lawyer has a higher status than a white farmer. However, race itself can be used in a caste system which overrides class. This means the white farmer belongs to a higher order of life just as it oppresses the pro fessional in spirit. Also, much of the literature between 1940s -1970s has shown the caste system towards male triumphs over the social status of wealthy and educated women. (Millet, 1970, p36) The writer also suggests that males use bullying and hostile remarks (Millet,1970, p36) as a psychological (Millet, 1970, p36) form of dominant power. Class divisions are not threatened by expressions of enmity or the existence of sexual hierarchy which has been reaffirmed to punish the female quite effectively (Millet, 1970, p36). The writer suggests that the function of class in patriarchy is dependent on how expressive the masculine supremacy allows itself to become in society. However, the writer states a paradox to this point. She states: while in the lower status strata, the male is more likely to claim authority on the strength of his sex alone, he is actually obliged more often to share power with the women of his class who are economically productive. Whereas in the middle and upper classes, there is less tendency to assert a blunt patriarchal dominance, as men who enjoy such status have more power in any case. (Millet, 1970, p36) The writer suggests that Western patriarchy are interested in concepts of romantic love compared to Eastern patriarchy, but this interest could be used to conceal the patriarchal nature of society. She states that it was a Victorian habit, for example, to insist the female assume the function of serving as the males conscience and living the life of goodness he found tedious but felt someone ought to do anyway. (Millet, 1970, p37) She suggests that the concept of romantic love can be used as emotional manipulation which the male is free to exploit (Millet, 1970, p37). This is convenient to both genders due to dominance gained by the male and the concealed realities of the female status and their burden of economic dependency. One of the main effects of class within patriarchy is to set one woman against another, in the past creating a lively antagonism between career woman and housewife. (Millet, 1970, p38) This is means that one envies the other security and prestige, while the envi ed yearns beyond the confines of respectability for what she takes to be the others freedom, adventure, and contact with the great world. (Millet, 1970, p38) Women have less investment in the class system (Millet, 1970, p38). This is due to women having fewer permanent class associations compared to males, also not many women rise above working class in personal prestige and economic power (Millet, 1970, p38) so women do not enjoy the benefits that higher class will offer the males. Usually the white male concedes the female to a higher status than the black male. However, due to white racist ideology being exposed; this has meant these ideological attitudes of racism has now changed to sexism. The writer states the priorities of maintaining supremacy might outweigh even those of white supremacy; sexism may be endemic in our own society than racism. (Millet, 1970, p39) Wider social, economic and political context This book was written during the 1970s which was during the second wave feminism. This second wave of feminism was focused on advocacy of womens rights, in particular equal pay, sex discrimination laws, right to contraception and the legalization of abortion. It can be argued that Radical feminism is opening out the revolutionary struggle in new areas we want control not only over the means of production but over reproduction. (London Feminist Movement, 2010) It is hard to imagine that these women were seen as sexual objects as well not even allowed a view. One of the campaigns was the personal is political. This is where women spoke out about constant sexual harassment, major crimes like rape, as well as being seen as inferior to men. Some important events happened during the 1970s. The Miss World protest in 1970 was significant due to women protesting against the objectification of women as judging women only on their looks is insulting. (British Library, 2014) In 1973, the first R ape Crisis centre was formed in England and Wales to provide co-ordination and support to affiliated member groups and campaigns and lobbies to raise awareness of the issues of sexual violence in the wider community and with local, regional and national government. (British Library, 2014) In 1975, the Sex Discrimination Act was made to render unlawful certain kinds of sex discrimination and discrimination on the ground of marriage and establish a commission with the function of working towards the elimination of such discrimination. (British Library, 2014) Also in 1975, the Employment Protection Act made maternity pay a requirement for employers and stopped employers dismissing when women get pregnant. (British Library, 2014) The Domestic Violence and Matrimonial Proceedings Act in 1976 allowed women to obtain a court order against violent husbands without divorce proceedings. (British Library, 2014) One of the positives that came from 1970s especially for feminists was that Margare t Thatcher becomes Prime Minister in 1979. (British Library, 2014) Authors motives Kate Millett book was one of the first second wave texts to use the term patriarchy to describe the different structures of male power. She believed that patriarchy controlled every aspect of womens lives from sexuality, family, etc.   She suggests patriarchy has the power to shape how women thought as well as how they lived their lives. (Hannam, 2006) Millet suggests that personal lives were affected by the state and by patriarchy, so this enabled the opportunity for feminists to challenge the divisions between the public and the private that was central to liberal political thought. (Hannam, 2006) However, Millett was criticised for being anti-male and maybe seen as radical feminist. Target audience The target audience of this document would be feminists. This is because the document supports feminist ideals even though to some feminists it can seem anti-male. This document allows feminists but any reader to understand her opinions and beliefs during the second wave of feminism as well as using the term patriarchy to describe different structures of male power which was not seen til Kate Millett wrote her book. Usefulness of document This document is useful because this book inspired a new wave of feminism which was revolutionary and radical enough to create change for the women who lived in this period. Without vocal writers like Kate Millett, women may have gained as many rights as they did during this period. It can be argued her book was controversial however, her opinion is praised and attacked but her text is used in women studies which means her aim to get more female literature into education succeeded. Though it can be argued that other feminist wrote the same ideals before Kate Millett, but no one was a bold as her when writing their opinions onto paper. Conclusion Sexual Politics still remains to be one of the founding pieces of the second wave of feminism. Many Feminists have continued Milletts criticism with their own opinions to feminism and society. This book will always inspire another generation of feminists due to passionate and boldness she puts into her book. Bibliography British Library. (2014) Timeline of the womens liberation movement. The British Library. Available from: https://www.bl.uk/sisterhood/timeline# [Accessed 19 January 2017]. Hannam, J. (2006). Feminism. 6th edn. Harlow, England: Pearson/Longman. London Feminist Network (2010). Womens liberation and radical feminism 1970-early 1980s. Available from: http://londonfeministnetwork.org.uk/what-weve-done/what-we-did-in-2010/womens-liberation-and-radical-feminism-1970-early-l980s [Accessed 19 January 2017]. Millett, K. (1970) Sexual Politics. Urbana, IL, United States: University of Illinois Press.

La Ficción y la Verdad :: Spanish Essays

RESUMEN: La filosofà ­a clà ¡sica, adhiriendo a una concepcià ³n de la verdad como adecuacià ³n o correspondencia, con la garantà ­a de la subjetividad moderna en sus distintas variantes, ubicà ³ a la ficcià ³n como a una antà ­tesis devaluada de la verdad. Luego de una revalorizacià ³n de la ficcià ³n, en el siglo pasado, desde posiciones utilitaristas, abordamos una tesis de Paul Ricoeur, que correlaciona transculturalmente la actividad narrativa con el caracter temporal de la existencia humana. El eje fuerza de la obra analizada es la nocià ³n aristotà ©lica de mà ­mesis, desdoblada en tres dimensiones : I) prefiguracià ³n prà ¡ctica en torno a la vida cotidiana II) configuracià ³n textual y III) refiguracià ³n receptiva a travà ©s de la lectura. La mà ­mesis II , que abre el paso al "como si", opera como mediacià ³n entre el mundo de la vida -mà ­mesis I- y la lectura refiguradora -mà ­mesis III- y es la mediacià ³n entre el tiempo y la narracià ³n y entre la narracià ³n y la verdad. La confeccià ³n de la trama, como actividad mimà ©tica fabuladora, està ¡ regulada en un proceso de esquematizacià ³n, en el sentido kantiano, ya que subsume factores particulares en un todo -sensible e inteligible- bajo los parà ¡metros del tiempo. La ficcià ³n y la verdad se relacionan entoces libremente bajo la à ©jida narrativa, sin la sujecià ³n a un conciencia fundante, desplazà ¡ndose a travà ©s de una identidad narrativa, que no es una yoidad formal, ni es un cambio indeterminado, al estilode Hume o Nietzsche, sino una ipseidad, que va de la vida al texto y del texto a la lectura, en una relacià ³n de inmanencia trascendencia. En su referencia etimolà ³gica, el tà ©rmino ficcià ³n, remite a dos acepciones principales : a) dar forma, formar, modelar y b) simular, fingir (ficcià ³n poà ©tica). Las dos significaciones se ligan a una tercera : imaginar. Es và ¡lido localizar a la ficcià ³n en el à ¡mbito de lo irrreal, pero ademà ¡s, la filosofà ­a y el pensamiento clà ¡sicos han ubicado a la ficcià ³n y a la verdad como antità ©ticos, entendiendo a à ©sta à ºltima,como adecuacià ³n o correspondencia a una realidad en sà ­. en este sentido, la ficcià ³n fue relegada a mera imaginerà ­a o mentira literaria. El estatuto de la ficcià ³n comienza a variar, cuando a comienzos del siglo XIX, Jeremy Benthan, representante del utilitarismo inglà ©s, apelando a la insuficiencia de las definiciones por gà ©nero y diferencia, recurre a las ficciones. Dice este autor que las entidades reales se vinculan con lo real mediante conceptos simples, en cambio las ficticias designan indirectamente a las entidades reales.

Fredrick Douglass :: essays research papers

Summary Frederick Douglass was born in Tuckahoe, Maryland, near Hillsborough. He doesn’t know for sure of his age, he has seen no proof and his master will not inform him.Most masters prefer for their slaves to stay ignorant. He believes that he was aroundtwenty-seven and twenty-eight when he began writing his narrative - he overheard hismaster say he was about seventeen years of age during 1835. His mother, Harriet Bailey,was separated from him when he wasaninfant and she died when he was seven years old.Frederick’s father was awhite man who could have been his master but he never foundout. Education was of utmost importance in his life. He received his first lesson whileliving with Mr. and Mrs. Auld. Sophia Auld, Frederick’s "mistress",was very humane tohim and spent time teaching him the A,B, C’s. After he mastered this, she assisted him inspelling three and fourletter words. At this point in his lesson Mr. Auld encountered whathis wifewas doing for Frederick and forbid her to continue. He believed that "ifyou give a nigger an inch, he will take an ell" and continuing with "learning would spoil the bestnigger in the world". The masters felt that an ignorant slave formed a choice slave andany beneficial learning would damage the slave and therefore be futile to his master. His next step on the road to success was during his seven years living withMaster Hugh’s family. Frederick would make friends with as many white boys as hepossibly could on the street. His new friends would be transformed into teachers. Whenhe could, Frederick carried bread on him as a means of trade to the famished kids forknowledge. He would also carry a book anytime he had an errand to run. The errandwould be completed quickly, allowing extra study time. When Frederick was working inDurgin and Bailey’s ship-yard he would notice timber marked with various letters. Hesoon discovered how the letters matched the type of wood and the names of these letters.Any boy he met that could write he would challenge them to a writing contest. Frederickwould use the letters he recently learned and told the child to challenge that. He thencopied the Italics in Webster’s Spelling Book until he knew them well. All this hard workand years of practice gave Frederick the knowledge to write. After his relocation to Mr. Freeland, who was the owner of two slaves, Frederickdevoted his Sundays teaching these two and other slaves how to read.

Communication in Gustave Flauberts Madame Bovary Essay -- Madame Bova

Communication in Gustave Flaubert's Madame Bovary      Ã‚  Ã‚   In Gustave Flaubert's Madame Bovary, the quest for the sublime and perfect expression seems to be trapped in the inability to successfully verbalize thoughts and interpret the words of others. The relationship between written words and how they are translated into dialogue and action is central in evaluating Emma's actions and fate, and ultimately challenges the reader to look at the intricacies of communication.    Flaubert's portrayal of Emma's reading habits provides the basic framework for evaluating the way she processes information. In the purest representation of Emma's readership, she "picked up a book, and then, dreaming between the lines let it drop on her knees."(43). Flaubert uses reading to establish Emma's short attention span to any thoughts outside of her own. The book falling towards the floor symbolically creates the space for her illusions-- notice Flaubert chooses the word "dreaming" instead of "reading," stressing her imaginative tendencies rather than those of a critical nature. In representing Emma's interpretation skills, her distortion of the material becomes a semi-conscious decision because she chooses to deviate from the original text, but at times her manipulation of words is more accurately described as misinterpretation. When Leon praises the entertainment value of the simplistic novels containing "noble characters, pure affections, and pictures of hap piness," she misses his further conclusion that "since these works fail to touch the heart, they miss, it seems to me, the true end of art" (59). The subtext implies that she is incapable of distinguishing differences in the quality of expressions and understandi... ...ility for the interpretation of the text.    Works Cited and Consulted Berg, William J. and Laurey K. Martin. Gustave Flaubert. New York: Twayne Publishers, 1997. Colet, Louise. Lui: A View of Him. Translated by Marilyn Gaddis Rose. Athens and London: University of Georgia Press, 1986. Flaubert, Gustave. Madame Bovary. Translated by Paul de Man. New York: W.W. Norton and Company, 1965. Lottman, Herbert. Flaubert. Boston: Little, Brown and Company, 1989. Maraini, Dacia. Searching for Emma: Gustave Flaubert and Madame Bovary. Translated by Vincent J. Bertolini. Chicago: University of Chicago Press, 1998. Nadeau, Maurice. The Greatness of Flaubert. New York: Library Press, 1972. Steegmuller, Francis. Flaubert and Madame Bovary. New York: Farrar, Straus and Giroux, 1968. Troyat, Henri. Flaubert. New York: Viking, 1992.   

Far from the Madding Crowd Essay

† He admits to Bathsheba at the beginning of the novel that, â€Å"But I can’t match you, I know, in mapping out my mind upon my tongue. † He is not a man of words, unlike Troy and Boldwood, but proves that â€Å"actions can speak louder than words†. He is unable to speak the flattery that Troy can, or be as persistent and persuasive as Boldwood is, but in his devoted actions to Bathsheba, by being the hard and diligent worker that he is, he is rewarded in the end, by giving the opportunity to offer Bathsheba the love that he had talked of to her when he had first met her. In contrast to Gabriel, Francis Troy is a man who appears to understand only what he can get out of love. He does not believe in treating women fairly, and which is expressed as he says, â€Å"treat them fairly and you are a lost man,† when referring to women. Hardy also writes about his consistency when telling the truth; â€Å"He was moderately truthful towards men, but to women he lied like a cretan. † By lying to women he found it easy to get what he wanted, as Hardy describes him; â€Å"he spoke fluently and unceasingly. † At the beginning, Hardy remarks that a woman’s greatest fault is her â€Å"Vanity. † Troy, as he possesses such ease with the words he uses, has learnt that a woman’s weakness is her vanity, and knows that by flattering them he can get what he wants. This is precisely what he did with Bathsheba, and like her, he felt some sense of triumph when he saw that he had succeeded in weakening the women he flattered, as she did with the men she flirted with. However, instead of making the women he met feel confident, his flattery merely destroyed them, as they became dependent upon him to feed their vain needs. Troy did not have the emotional sense of love, but instead he felt the physical attraction to the women he met. This meant that he only got involved with beautiful women, as it was their beauty that attracted them to him. Even after having left Bathsheba for so long, when he saw her again at Greenhill Sheep Fair, it was her beauty that â€Å"found unexpected chords of feeling, to be stirred again within him†¦ † The way in which Troy judged by appearances was perhaps inevitably the cause of his failed marriage to Bathsheba, because he had not got to know Bathsheba as a person, but simply looked at her, as a symbol of beauty. In some ways it could be said that he looked at the women as trophies that he had won. Troy was also a man driven by wealth. Bathsheba, who had come into wealth after the inheritance of the lease of Weatherbury Farm, would have been even more attractive to him as she now had money. We know that he was driven by money, as he used to bet on the horses, which put considerable financial strain on Bathsheba. This was probably the reason why he did not marry Fanny, due to her financial instability. Money was also the reason why he did not return to Bathsheba initially after landing at Liverpool, as Hardy writes, â€Å"what a life such a future of poverty would be. † This, unlike the love felt by Gabriel, was a selfish form of love, because he only ever though of himself. He had a very superficial view of love, which required wealth in order to make him happy. Troy’s opinions of love did not include the idea of commitment, and another reason for the failure of his marriage could be due to his womanising and flirtatious behaviour. We learn near to the end of the novel that his opinion of marriage is negative and he sees it not as the beginning of two people’s lives together, but as he says himself, â€Å"all romances end at marriage. † He also did not believe in the idea of equality, and shared responsibilities in a relationship, as he abandons Fanny with the great burden of an unborn child to deal with alone. This is probably due to his carefree opinion of sex, which he also valued as much as he did love. Troy did not value love as anything special, and this could be put down to the fact that he had a very unstable background, and an uncertain upbringing. His profession would also have something to do with his opinion of women, and as a soldier, he probably never had to deal with women and did not understand them. This is why he tried to possess them, and this destroyed them. Hardy has some very clear opinions that he wishes to get across to the reader in this novel. He uses the characters as tools, to create a picture for the readers, expressing his personal views on love. He rewards those characters that see love as a simple but precious thing, and he shows how much he admires Gabriel Oak for his powers of endurance, by rewarding him with Bathsheba in the end. In contrast, he punishes those characters that take love too lightly. An example of this is the attitude of Troy which end is death in the end. Hardy warns us of the great power of love and how dangerous it can be. The obsession that Boldwood felt for Bathsheba, is another feeling that he condemns, and shows how life can be ruined because of obsession. This is shown by the lifelong imprisonment of Boldwood. Hardy’s opinions of love are really exposed at the end of the novel, when he describes his own thoughts about how truelove can develop. He uses Bathsheba and Gabriel as an example of how true love can develop. They were â€Å"tried friends† who enjoyed â€Å"good-fellowship and comraderie. † The main message Hardy is trying to get across to us is that love cannot hide behind a fake face. He writes that in order for a successful relationship to take place, you must know the â€Å"rougher sides† of each other’s character. This is the love Hardy describes to be â€Å"the only love which is as strong as death- that love which many waters cannot quench, nor the floods drown. â€Å"

Foreshadowing and Irony in “Sweat” by Zora Neale Hurston

The short story â€Å"Sweat,† by Zora Neale Hurston, seems to exemplify the epitome of a bad marriage. Hurston uses foreshadowing and irony to demonstrate the disintegrated relationship between the abusive husband and the diligent wife. Throughout the story, it becomes obvious that the husband does not oblige by the motto, â€Å"Do unto others as you would have them do unto you. † Hurston’s use of irony and foreshadowing helps reveal the fact that â€Å"the good will prevail† and Sykes will finally get what he deserves. From the very beginning, the reader notices the psychological and verbal abuse that Sykes puts on Delia. It was a Sunday and Delia decided to get ahead on her work for the week by separating piles of clothes by color. Fear then came upon her when â€Å"†¦something long, round, limp, and black fell upon her shoulder and slithered to the floor beside her† (355). Sykes’ bull whip, mistaken for a snake, invokes â€Å"great terror† (355) and extreme fear in Delia, foreshadowing an event that is to come in the future. It also demonstrates the distant relationship between Sykes and Delia. With full knowledge of Delia’s fear of snakes, Sykes continues to haunt her with them throughout the story. While Delia falls to the oppression of her husband, Sykes almost commits these acts as torture. Because of Hurston’s strong use of irony, it is evident that one day Delia will prevail and a clue to Sykes’ fate is provided: that one day he will be haunted by a snake as well. Delia is obviously the breadwinner of the family and works hard to support both herself and Sykes. Unfortunately, Sykes takes this for granted by taking advantage of the free housing while saving his rarely earned money to spend on other women. Fully aware of this, Delia mentions that â€Å"†¦whatever goes over the Devil’s back is got to come under his belly. Sometime or ruther, Syke, like everybody else, is gointer reap his sowing† (357). The use of irony here demonstrated that â€Å"what goes around, comes around† and once again alludes to Sykes’ fate. Many more indications throughout the story seem to allude to Sykes’ death. The other men in the town seem to disrespect Sykes and even suggest that he should die. While Delia started to deliver the clean laundry in town one ay, the men talked about how Delia is too good for Sykes and that she deserves better, They also despise Sykes for running around with an ugly and fat woman, ultimately cheating on his hardworking wife. Finally, one man says, â€Å"Syke Jones ain’t wuth de shot an’ powder hit would tek tuh kill ‘em. Not to huh he ain’t† (357) while another man adds, â€Å"†¦an’ we ough ter kill ‘im† (358). It seems like Hurston portrays this hostility to reiterate to the reader that Sykes will fall victim to a well deserved death. Perhaps the most important event in the story occurs when Sykes brings home a huge six-foot living snake. Fear once again overcomes Delia and she pleads, â€Å"Syke! Syke, mah Gawd! You take dat rattlesnake ‘way from heah! You gottuh. Oh, Jesus, have mussy† (360). Sykes, on the other hand, stands in amusement almost as if he loves to see Delia psychologically abused. His cockiness unravels as he acts like he is invincible and like anyone and anything should and will comply with him. In regards to the enormous snake, Sykes boasts, â€Å"†¦He wouldn’t bite me cause Ah knows how tuh handel ‘im† (360). He makes sure to instill fear into Delia by telling her to be careful because the snake would have no problem coming after her. Hurston also has Sykes portray his own death. In this same scene, Sykes’ reply to Delia’s request of getting rid of the snake is, â€Å"Ah ain’t got to do nuthin’ uh de kin’ – fact is Ah ain’t got tuh do nothin’ but die† (360). This statement only means that Sykes will not listen to Delia at anytime and enjoys torturing her in any way possible. He admits that he would rather die than give Delia the pleasure of control at any moment. This scenario is perhaps the most ironic because it is this same snake that takes Sykes’ life once and for all.

Xyzw

We have traversed a patched have dared. We are continuing on apathetically fewer have the courage to follow. Huntresses a path they've fewer can dreamt pursue-Yet hummus, because we holdouts the alms eyeteeth nation's dairy farmers by our side we cannot fail! Let us therefore resolve that however fulfilling our first twenty five years have been, in the next twenty five years we will transform the lives of millions more, opening theme door to an India that's the land four dreams.DRP. Preshrinking Chairman,Guajarati-operative Maltreating Federation Across India,overrunning, millions wake up to the taste of Maul, the flagship brand name for a variety adulterously marketed bathe Gujarat Co-operative Maltreating Federation (GAMMA). One could start the daybed boiling (as Is the traditional Indian practice) one of the different varieties of liquid milk supplied In pouches and making one's morning tea resource.If one preferred use creamer, one could reach for the Malay creamer the shelf. For the breakfast, butter the toasts with Maul regular butter or, if you are calorie conscious, with Maul Elite butter. Drink a cup of Maul chocolate milk. Make sandwiches with one of the different varieties of Maul chessman take them the office; add Maul ghee (clarified butter) to one's dishes for lunch; cook your lunch with a currycombing Maul panderer cottage cheese and have a sweet dish made from Maul gulag jamming.If it is a hot day,have an Maul ice cream; and when you return home after the office; relax with tea or coffee, whitened with Malay creamer or Maul milk. If you are a pizza fan, bake a pizza and top it with Maul mozzarella cheese, and functionality for the Dewitt a glass of warm Maul milk. In India, Maul wasn't merely of the most well known brands, headway of Coca Cola or Pepsi, and even ahead of age old brandish as Dale, Lifebuoy and Lug, but a life style range of products, consumed In commemorators by a large number of Indians of different incommoded social strata.GAMM A was the sole marketing agency the products produced bathe different milk cooperative member societies of the State of Gujarat (see Exhibit 1 for a brief note on Gujarat and Exhibits for a map of India congratulates) and for those of other States marketing's products under the Maul brand name. There was no doubt that from the time of its inception in 1973, GAMMA was a great success story, as indeed was the co-operative movement in the milk sector initiated and carried to great heights by the â€Å"milkman of India†, DRP. Verges Current.But as on the year 2000, GAMMA was faced with a question of whether it should stick to Its core businesses dairy products, or diversify Into other products, In particular Into processed foods such as Jams, sauces and fruit Juices. Historical Background of GAMMA In the asses,in the district of Karri in the State figurate, India, a unique experiment hat time, In Proofreader. S. Incriminatory the purpose ofclassroomdiscussion. Copyrighted bathe a uthor. Not be copied roused without authoritarianism's. Not be used outside â€Å"MA. The author wishes outscores his gratitude to DRP.V. Current, Chairman, GAMMA, Mr.. B. M. Was, Managing Director, GAMMA and the other acquisitiveness's for providing access and data needed perpetrate case. The author also wishes thank the Research and Publicationscommittee, â€Å"MA for providing support for heartrendingly version fifths case. Gujarat, milk was procured from farmers by private milk contractors and y a private company, Polygon's Dairy in And, the headquarters of the district. The company had a virtual stranglehold on the farmers, deciding the prices both of the procured as well as the sold milk.Polygon's Dairy chilled the milk and supplied it to the city of Bombay. It also extracted dairy products such as cheese and butter. In 1946, under inspiration from a leading freedom fighter, Mr.. Bilharzias Patella (who belonged to Gujarat and who later became the Home Minister of the Centra l Government), Mr.. Tribunals Patella, a local farmer, freedom fighter and social worker, organized the farmers into co-operatives. These co-operatives would procure milk from the farmers, process the milk and sell it in Gujarat and in Bombay. In 1949, purely by chance, a dairy engineer, named DRP.Verges Current, who had Just completed his studies in dairy engineering in the U. S. A. , came to India and was posted by the Government of India to a Job at the Dairy Research Institute at And. A chance meeting between DRP. Current and Mr.. Tribunals Patella changed DRP. Currents life and the course of Indian's dairy industry. Though the purpose of this meeting was to simply to elicit some technical help from DRP. Current on commissioning some of the equipment Just purchased by his co-operative, especially the chilling and bespattering equipment, the two men instantly struck a rapport.After the commissioning problem was solved, DRP. Currents involvement with the Karri District Co-operativ e Milk Producers' Union Limited (that was the name of the co- operative registered) grew proverbially and it soon extended to the larger sociological issues involved in organizing the farmers into co-operatives and running these cooperatives effectively. He observed the exploitation of farmers by the private milk annotators and Polygon's Dairy and understood how co-operatives could transform the lives of the members.At first, the main activity was collection and processing of the milk brought everyday by the member farmers to the local office of the co- operative. It was soon realized that it was not enough to merely act as the collection and selling agents for the farmers. A variety of support services were required to enable the farmers to continue selling their milk of adequate quality and to avoid disasters such as death of their cattle (for a family owning Just one or two cattle and pending on its milk for their income, death of cattle could indeed be a disaster).The farmers we re progressively given new services such as veterinary care for their cattle, supply of cattle feed of good quality, education on better feeding of cattle and facilities for artificial insemination of their cattle 2 . All these were strictly on payment basis: none of the services were free. This experiment of organizing farmers into co-operatives was one of the most successful experienced prosperity on a scale they could not have dreamt often years earlier, since with good prices paid for their milk, raising mulch cattle could becomes good planetary source of revenue to many households.The co-operatives were expanded to cover more and more areas of Gujarat and in each area, a network of local village level co-operatives and district level co-operatives were formed on a pattern similar to that at And (the so called And pattern). Karri District Cooperative Milk Producers' Union became better known by the brand name of the products marketed by it (Maul) than by the name of the co-opera tive itself. Maul meant priceless in Sanskrit. It was also a word that was easy to pronounce, easy to remember and that carried a wholly positive connotation. This became the flagship brand for all the dairy products made by this Union.In 1954, Karri District Co-operative Milk Producers' Union built a plant to convert surplus milk produced in the cold seasons into milk powder and butter 3 . In 1958, a plant to manufacture cheese and one to produce baby food were added. Subsequent years saw the addition of more plants to produce different products. In 1973, the milk societies/district level unions decided to set up a marketing agency to market their products. This agency was the GAMMA. It was registered as a co-operative society on 9 July 1973 4 It had, as its members (ordinary share holders), the district level milk unions.No individual could become a shareholder in GAMMA. Starting from a daily procurement of 250 liters per day in 1946, GAMMA had become a milk giant with the milk pr ocurement at about 4 million liters per day by 1999 with 12 dairy plants all over the State of Gujarat. The Structure of the And Pattern The most important feature of the milk co-operative system of Gujarat that evolved was that they were run not by a separate bureaucracy with its own vested interests, but by the member-farmers themselves, with all the major decisions being taken by he latter alone.Any farmer could become a member by committing to supply a certain quantity of milk for a certain number of days in a year and would continue to be a member only if he kept up this commitment. Each day, the farmers (or, actually, in most cases, their wives and daughters) would bring their milk to the village collection centers where the milk would be checked for the quantity in full view of all, and the quality (the fat content) would be checked through a simple hydrometer, again in full view of all. The farmers would be paid in the evening for the milk applied by them in the morning, and in the morning for the evening milk.This presentiments in cash was a great attraction to the farmers who were usually cash starved. Thanks to the above mechanism, there were no disputes regarding quantity or quality of the milk supplied by each farmer. The co-operative system formed under the so-called And pattern had a three-tiered structure (Exhibit 3). At the base was the village level dairy co-operative society. This was composed of the milk producers, mostly residents of the same area, who had Joined the co-operative society. A typical membership figure would be about 200. A managing committee, of Chairperson.Care was taken to ensure that these meetings were held, and seen to be held, in an open and transparent manner. The next level was at the district, and this co-operative (called unions) had, as its members, the village dairy co-operative societies within the district, represented by the Chairpersons of the village level societies. For this co-operative, a Board footrests, consisting of 12 persons, was elected from among the members (I. E. , the Chairpersons of the village level co- operatives), with its own Chief Executive, called the Managing Director.The third bevel was at the State, where the cooperative (GAMMA in Gujarat) was formed with district level milk unions (and certain other milk unions from other states) as members. The State level organization was called the Federation. The Board of Directors of the Federation consisted of the Chairpersons of the district level cooperatives as the members, and in addition, the following ex officiousness: 1 . The Registrar of Co-operatives of the State concerned. 2. A representative from the National Dairy Development Board (ENDS), which was a body created by the Government of India to replicate the And pattern in the otherStates of India. 3. One nominated technical expert. 4. The Managing Director (CEO) of the State level federation. GAMMA was the State level federation for Gujarat. Broadly, the villag e level co-operatives did the procurement; the district level did the transportation and processing; and the Federation marketed the product. The Federation also handled strategic planning and investment. Each of the levels had a substantial amount of autonomy. For example, the village level societies decided entirely on their own, as to who should be admitted as a member, and what price the farmers should be paid for their milk.Thus the prices aid to farmers by different village societies in the State could be, and in fact were different. The district level unions purchased milk from the village level societies and decided what price tollhouse pay for the milk supplied by the village level societies. They, in turn, supplied milk to the State level Union, which decided what price it would pay the district unions. The price paid to all the district unions was the same. In this system, GAMMA planned what products it would sell and arrange to manufacture for each year and how much.Milk products were produced at different factories all over the State. These were owned by the district unions. There were, for example, six butter factories and seven milk powder factories in Gujarat. GAMMA did not heaviest own factories as such until recently, when it had set up a dairy at Changing near Mohammedan, the capital of Gujarat State. There was a committee, called the Programming Committee, which consisted of (I) Managing Director of GAMMA (it) Managing Directors of the Distinctions (iii) Their Head, Quality Control, GAMMA and (iv) Head, Finance, GAMMA.Discomfited finally decided the product mix for the coming year, based on the plans made by GAMMA, and translated the Lana into monthly allocations for each union for the milk to be supplied. As on April 2000, there were 10,800 village level co-operatives in Gujarat under the GAMMA umbrella with 2. 1 million milk producers. Out of districts in Gujarat, there were district level unions in 12 districts 5 A pattern similar to the And pattern had been built in other States in India also. This was done under a programmer launched by the Government offload, under the title â€Å"Operation Flood†.The operation was co-ordinate by National Dairy Development Board (ENDS), a body formed by the Government of India with this objective. DRP. Current was the Chairperson of the ENDS and the main moving force behind this programmer. As on April 2000, there were 22 State federations in India, with 170 district level unions, 72,774 village level societies and 9. 31 million milk producer members in the different States. Each of the State level federations marketed their own brands. Maul was the brand marketed by GAMMA. Vagina was the brand name marketed bathe federation in the State of Andorra Pradesh.Interestingly, the State level federations could market their own products under their own brands anywhere in India, thus competing against heir sister federations. Thus GAMMA could market its Maul brand butter in Andor ra Pradesh competing with Vagina butter. It was believed by the officials of the National Dairy Development Board that such competition was healthy and would curb monopolistic tendencies. Objectives and Business Philosophy of GAMMA The main stakeholder of GAMMA was the farmer member for whose welfare, the GAMMA executives felt, it existed.Thus in an interesting reply, the Managing director of GAMMA, Mr.. B. M. Vass, told the case writer: Unlike other organizations, our objective is not maximize our profit. After all, the rammers themselves are the owners of the Federation. We are restricted, by our bye- laws, to giving a maximum of 12 percent on the peptidase capital as the dividend. So we are more interested in giving the best price for the farmers for their milk than in making a large profit. Thus we look at the price given to our suppliers as not a cost but as an objective.GAMMA had, as its main objective, â€Å"carrying out activities for the economic development of agriculturi sts by efficiently organizing marketing of milk and dairy produce, veterinary medicines, vaccines and other animal health products, agricultural produce in raw and/or processed form and other allied produce† 6 . This was to be done through: ; Common branding ; Centralized marketing ; Centralized quality control ; Centralized purchases and ; Pooling of milk efficiently.GAMMA had declared, as its business philosophy, the following 7 ; To serve the interests of milk producers ; To provide quality products that offer the best value to consumers for money spent. The biggest strength of GAMMA was the trust it had created in the minds of its consumers regarding the quality of its products. GAMMA, and its brand Maul, explained Mr.. Vass, stood for guaranteed purity of whatever products it had such trust was hardtop come by, this could provide a central anchor for Gammas future business plans, said Mr.. Was.Organization Structure of GAMMA (See Exhibit 4) GAMMA was a lean organization, which their executives believed led to a cost advantage. At its headquarters in the town of And, three General Managers and two assistant General Managers assisted the Managing Director (or the Chief Executive). The three General Managers looked after the functions of Marketing, Human Resource Development (HARD) and Quality Assurance. The General Manager (Marketing) was in charge of the whole marketing operation of the dairy products, liquid milk and ice cream.This General Manager was assisted by one Assistant General Manager (Marketing, Dairy Products) 8 and Managers (Commercial), (Exports) and (Liquid Milk). The General Manager (HARD) also looked after edible oils, administration, legal matters and new opportunities. The whole country was divided into five zones, each headed by a Zonal Manager responsible for the sales of all the products under his zone. They reported to the Chief Executive (Managing Director), but functionally each ported also to the various Assistant General Man agers/General Managers at the headquarters. Ender the zonal managers were the branch managers. Generally there were three product managers in each branch reporting to the branch manger: one each for the edible oil, dairy products and ice cream. They were assisted by sales officers and field salesperson. There were 48 sales offices spread over the country (of which only two were in Gujarat). The entire country had been represented in this structure. GAMMA had one overseas office, at Dublin. GAMMA had links with the Institute of Rural Management, And (IRMA), a premier management institute set up to produce Mambas who would work in rural areas.GAMMA attracted a number of its managers from the IRMA graduates, as well as from other business schools in India, although not from its premier management schools. The salaries offered by GAMMA were decent, but nowhere near those offered bathe private sector, especially multi-national corporations. The gap between the salaries that could be offe red by organizations such as GAMMA and the salaries expected by graduates from business schools was increasing in recent years. GAMMA executives, in interviews with the case writer, did not see this as a major robber.They stated that GAMMA in any case had never relied on talent from top business schools, since the graduated form these schools would not fit with the culture and value systems in the company. The Managing Director, Mr.. B. M. Vass was of the view that GAMMA offered excellent prospects for growth and Job satisfaction, and it would not find it difficult to attract suitable talent 9 GAMMA had an extensive sales and distribution system and a cold chain network starting from the milk producer and ending at the eventual consumer. It had a dealer network of 3600 dealers and 400,000 retailers, one of the largest such outworks in India.A cold chain had been established that linked all these dealers could ensure chilling of milk; ; Quick transportation to the district Union faci lities where the milk could be further chilled and dispatched to the consumers or to the processing units for conversion into milk products; ; Chilled trucks which could transport the milk products such as butter and cheese in refrigerated condition from the factories; ; Local chilling of milk to ensure its quick distribution to the customers through a network of trucks in many cities so that most consumers could have their milk cachets by 6 A. M. F not earlier; ; Deep freezers and refrigeration equipment in the dealers' premises to keep the products cold and prevent their deterioration; and ; Facilities in super markets and even larger retail stores to keep the products fresh. GAMMA had excellent relationships with what could be called super markets in India (actually these were Just large departmental stores) which stocked their products, especially cheese, butter, milk powder, sweets and, in some cases, milk. Diversification Moves by GAMMA Even at the time of its formation, GAMMA had three major products in its portfolio: quid milk, butter and milk powder.Gradually, many new products were added to its range, largely milk derivatives. In milk alone, it sold full cream milk, semi toned milk, and fully toned milk, all with different names and in readily identifiable pouches. By reducing the fat, it could not only sell separately fat derivatives such as cream and butter (which were also products that yielded a higher margin), but also make the resultant milk available at cheaper prices, so that poorer people also could consume milk.It had undertaken a unique experiment in the asses to supply milk to places as ar away as Delhi and Calcutta through insulated rail tankers, and this was so successful that it had continued since then. In the asses, GAMMA introduced its cheddar cheese and in 1983, a cheese spread. In the same year, it entered also the sweet market (milk based) through the introduction of Maul Shrinking, a sweetish sour item produced by milk and curd (a form of yogurt). Malay, a dairy whitener was introduced and was priced below the prevailing brands and soon became the market leader.In asses, GAMMA introduced a whole lot of new products: a condensed milk called Maul Imitate; Maul Elite, a low fat, low cholesterol spread utter, and Maul ice cream. After 1996, it went on to introduce a still greater variety of products: pizza (mozzarella) cheese, cheese slice, cheese powder, Mali pander(a form of cottage cheese), gulag Cajun(a sweet primer to be processed by deep frying to make a sweet called gulag Cajun), buttermilk, a chocolate based broadleaved Intramural and chocolates. In 1996, GAMMA launched its Maul brand ice cream. Naiad's ice cream market was estimated to be around RSI. 8 billion in the year 2000. GAMMA launched its ice creams in fourteen flavors in the city of Iambi and the State of Gujarat. It was priced at about 30 percent less than the prevailing prices, and it also emphasized that it was fully vegetarian, I. E. , it did not contain any gelatin. This was an important attribute tomato consumers in Gujarat, which was a predominantly vegetarian state. In less than a year, Maul ice cream commanded a share of about 55 percent in Gujarat and 30 percent in Iambi 10 had reached 30 percent.In 1997, GAMMA also scored a major achievement when it managed to get some of the co-operatives in the other States of the country, trying to launch their own ice cream brands, to sell all their ice creams under the Maul brand name. This enabled Comfit leverage the capacity of more than 180 co-operatives in the country, with a milk procurement of more than 11 million liters per day, and located close to the markets 1 1 In addition, it also diversified into non-milk products. The most important of this diversification was into edible oils in 1988.At that time, the prices of edible oils were being manipulated by oil traders with the result that the prices were shooting up to unacceptable levels. Even though oil seed gro wers' co-operatives existed, most of them were run badly and losing money. Edible oils have always been a very sensitive abject in India,leading to even fall of governments. Hence the government persuaded ENDS to arrange for procurement of clean, unadulterated groundnut oil and sell it through its own outlets. Thus it was essentially a market intervention operation.Besides, this provided ENDS to reorganize the groundnut farmers' co- operatives as it had done with milk producing farmers four decades earlier. Gujarat was the right State for this experiment, since more than 60 percent of the country groundnut oil production was accounted for by Gujarat. GAMMA marketed this oil on behalf ENDS. GAMMA launched a new brand, named Dharma (literally meaning low), not wanting to carry over the Maul brand name which was deeply associated in the public mind with milk derivatives. Outsold its oil on a platform of absolute purity, a claim it could Justifiably make.Since much of the edible oil in India was (and continues to be) adulterated, purity could be a differentiating factor. It also coined a slogan, Dharma, Shut Dharma, meaning, literally, flow, pure flow. The launch was also supported by an advertising campaign with a catchy Jingle. Later, mustard and certain other oils were also marketed under the Dharma brand name. Even though the IL traders fought backbiter and often violently, and used their political connections to the full, Dharma was able toehold its own and became the leading brand of packaged edible oils.However, it must be said datelining in edible oils was found to be a far more difficult task as compared to dealing in milk, and the success achieved in organizing groundnut farmers into co-operatives was limited. In the late asses, GAMMA undertook distribution of fruit based products on behalf of ENDS. This was done under yet another brand name introduced by GAMMA: Sofas (literally meaning fruitful, having achieved). Under this name hereunder a mango rink s old under attracted (also in small mall. Sizes to be served in aircraft), tomato ketchup, and a mixed fruit Jam.In fact, the launches of all these products were completed during a single year, 1998-99. The success of these products was very limited as on the year 2000. By the year 2000, the range of products marketed GAMMA was truly wide: three varieties of milk, flavored milk, buttermilk, four varieties family powder, two varieties of butter, five varieties of cheese, two varieties of ghee clarified butter), chocolates, chocolate drink, sweets, ice cream, edible oils and fruit and vegetable based rodents. Exhibit 5 gives the product portfolio of GAMMA as on the year 2000. At the Iambi.Except in ice creams, chocolate and chocolate-based beverages, Maul brand was the market leader in each and every one of its products. Exhibit 5 also shows the market shares of the various products of GAMMA. Its main sources of competitive advantage were seen its executives as: (I) low costs due to th e elimination of middle men, a lean organization and relatively lower pay scales as compared to Macs (it) its scale and scope of operations and (iii)its strong brand name which stood for purity and laity. Out of the total procurement of 4. 6 million liters of milk per day by GAMMA, about 2. Million liters were sold as liquid milk and the rest as milk products. The milk consumption in India in 1999 at about 225 grams per day was still way below that in developed countries, and even less than in many developing countries. The variation in availability between rural and urban areas was strikingly high: 121 grams vs.. 400 grams per day. Thus there was a need and scope for increasing the consumption of milk in its liquid form, especially in rural areas, although for every rupee spent, the attrition value of milk was way below other high protein and fat items, both vegetarian and non-vegetarian.It was expected that by the year 2011-12, the milk production in India would reach 180. 76 mill ion tons, and the per capita consumption would be about 547 grams 12 . Exports were negligible: about RSI. 271 million in 1999-2000 13 Out of Gammas total income of RSI. 18 billion, approximately RSI. 2. 75 billion was accounted for by sale of liquid milk; about RSI. 3 billion by the sale of edible oils; RSI. 4 billion by butter; about RSI. 2. 4 billion by ice creams; and the rest by the other products. The exact breakup of these products was not available.The share of processed fruits and vegetable items was still quite small. The growth rates of Gammas sales in differentiates were quite different. The following table gives the approximate growth rates in these segments: Table 1 Growth rates in Gamma's Businesses (Percent) 1996-97 1997-98 1998-99 Liquid milk procurement 24. 6 3. 8 3. 6 Liquid milk N. A. 14 10 Butter 27 8 13 Cheese N. A. 37 39 Ghee 41 31 N. A. Milk powder 0 0 18 Ice cream N. A. 100 100 Edible oils 13 20 18 (N. A. Stands for â€Å"not applicable†). Source: GAM MA Annual reports.The profit margin in milk was generally low, due to the need to keep down the price of this essential commodity, which was also consumed by the poor and the lower of milk consumption, especially by the poorer people, and hence to achieve its objective, GAMMA endeavored to keep the price of liquid milk as low as it could. Edibles were also low margin items, their sales prices being controlled rigidly by the government and input prices being essentially set by the oil traders. In the words of Mr.. Current, they were in this business due to larger societal considerations than for the sake of profits.Competition in Different Products The nature of competition varied among the different products. In the case of liquid milk, competition was from private dairies and contractors. There was also competition from newly emerging private dairies that had started supplying milk to the consumers as well as sweet makers. There was intense competition for the supply of milk, which was sought after, especially in the festival seasons, by the sweet makers who derived large profits from the sale of their sweets. Consumers were generally not very particular about the brand of liquid milk, so that the sales pended to a large extent on dealer push.However, there was scope to establish differentiation through appraising the customers of the quality not only of the initial milk itself, but also the quality of the supply chain, which ensured the stability of milk. For butter and cheese, new entrants were making their mark. Britannic, a firm engaged in manufacture and sale of biscuits, had entered into foods business, and more particularly in milk and milk related products such as butter. Britannic had introduced new forms of cheese such as cheddar cheese slices, and supported its rodents with extensive advertising campaigns.It was believed that advertisements played a powerful roller the demand for particular brands of butter and cheese. The sweet market was highly f ragmented, heterogeneous small time local operators producing their own brands and unbranded forms of sweets. The sales of sweets soared in the festival seasons, drawing milk supply by offering higher prices. Other food companies such as Hindustan Lever Ltd. (HALL), a subsidiary of Milliners, and Nestle had also entered into the business of ready made or near ready sweets (such s gulag Cajun, which Just needed tube deep fried to get it ready).Branded ready or near ready sweets were advertised and heavily promoted through campaigns such as through mail orders to housewives. The ice creams market was an emerging marketing India, witnessing the entry of numerous players. The national scene was dominated bandstand Lever with its Quality and Walls brands, accounting for about 45 percent of the market. GAMMA was the other national player, with about 30 percent of the market. There were, in addition, very powerful regional players such as Vidalia Ice Creams in the WesternIndia who commande d substantial (in excess of 30 percent) of the regional market shares. Ice creams were largely promoted through local promotions, hoardings (billboards) and advertisements. About ice creams, Mr.. Vass said in an interview with the case writer: In ice creams, positioning and promotions are not the only things. Indian ice cream market is likely to expand very rapidly. The Indian consumerism changing. They will not Just stick to milk. Ice creams will no longer be made at home. A large number of consumers with disposable incomes will seek value added products, including ice

Research the Impact of Prejudice and Discrimination Essay

2.1- Explain ways in which children and young people can experience prejudice and discrimination. There are many ways in which children can experience prejudice and discrimination in school. There are so many pressures on children nowadays to â€Å"fit in† and to conform with expected behaviours that they may then be discriminated against or bullied if they don’t do this. This can all start at a surprisingly young age and all staff within school needs to be aware and vigilant to ensure that children respect and embrace diversity. Children can experience prejudice and discrimination in the same way as us adults can due to their race, religion, age, sex, culture or ethnicity. Its important to look out for a few things within school: – Comments made about how a child looks or the clothes they are wearing. – Children not playing with others who may be seen as ‘different’ – Children being excluded because they are either boys or girls. – Children only playing with other children that are the same race or ethnicity There are two main ways in which children and young people can experience prejudice and discrimination; this is through direct and indirect discrimination. Direct discrimination can be name calling because of a child’s size, race, religion, disabilities for example if children are playing netball and a smaller child wants to join in but the other children may not let them because they are short. Indirect discrimination can be for example when a child is from a different culture will not be excluded but may not want to join in because of their personal beliefs or their situation. By promoting inclusion it can be helpful to children’s well being and can benefit the children in the long run. 2.2 Analyse the impact of prejudice and discrimination on children and young people. Prejudice and discrimination can only have negative effects on children and young people. As well as affecting academic progress of children, discrimination can negatively impact their overall health and well-being. When children or young people feel they are being discriminated against they may experience: ââ€"  loss of self-esteem ââ€"  disempowerment ââ€"  confusion ââ€"  anger ââ€"  lack of motivation ââ€"  depression. †¢ Low confidence. †¢ Low self worth. †¢ Low self value/Confused identity. †¢ Fear of rejection. †¢ Isolated. †¢ Withdrawn. †¢ Feel stressed and unable to cope. Prejudice creates social and emotional tension and can lead to fear and anxiety and occasionally hostility and violence. Prejudice and discrimination can undermine the self-esteem and self-confidence of those being ridiculed and make them feel terrible, unaccepted and unworthy. When that happens, their school performance often suffers, they may become depressed and socially withdrawn and childhood can become a much less happy time.